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http://pcl.stanford.edu/campaigns/2008/

1. Stated issue (1-2 full paragraphs)

2. Underlying or implied issues (1-2 full paragraphs)

3. Target audience (1-2 full paragraphs)

4. Is the ad an issues ad or a personal ad (1-2 full paragraphs

5. Is the ad a positive or negative (attack) ad (1-2 full paragraphs)

6. What are the main arguments provided? (1-2 paragraphs per argument)

7. What evidence is provided? (1 paragraph for each item of evidence)

8. Evaluate the claims of the advertisement. Which claims are correct; which are innacurate? (1-2 paragraphs per claim)

9. Final evaluation

works cited